.Manly Bands is a direct-to-consumer vendor of males's rings. The firm launched in 2016 after John Ruggiero, the founder along with his better half Michelle, couldn't find a suitable wedding ceremony band.This is Ruggiero's 2nd appeal on the podcast. In April 2021, our team explained the company's founding, unique band materials, and even more. Since then, Manly Bands has actually gotten its producer. The production of rings coming from, mention, Port Daniel's scotch barrels or even Fender guitar cords makes engaging video, states Ruggiero, perfect for storytelling on social media and also elsewhere.The whole sound of our conversation is actually inserted below. The transcript is edited for span and also quality.Eric Bandholz: Give our team a run-through of what you perform.John Ruggiero: My spouse, Michelle, and also I began an on the web ring provider called Manly Bands in 2016 to deal with a problem of wedding celebration bands for men. Our team were actually just gotten married to. I have huge fingers and could not locate a band that I suched as that was actually not overpriced. My options were getting from a directory or even having one thing custom-made.I wound up acquiring from an internet site. The band got there in a flat mailer, without any carton or even customer support. It was actually a terrible adventure by today's ecommerce specifications.We got wed, transferred to Fla, as well as required a work. We informed ourselves, "Our company're both business owners. Why do not our experts produce our own organization?" Our company talked about the kinds of issues our experts will found as well as exactly how to resolve them. My band knowledge came up, and our team chose to make an effort to handle it for various other individuals.Our objective when our team began was to spend rent. Our team presumed making a married couple 1000 dollars a month coming from this will be actually amazing. We considered it a way of life organization, not high-growth. It was actually only Michelle as well as me in our garage making rings and also delivering all of them out to customers. Our team had hit on one thing. Our information reverberated along with customers.Michelle and I create an excellent group. I formulate ideas, as well as she's the implementer. A bunch of our results mosts likely to her imaginative thoughts. She names the bands and cultivates personalities. She attaches the bands to clients. Defining a band entirely as "eight-millimeter dark" failed to cut it.We made bands coming from one-of-a-kind products, including Port Daniel's gun barrels or even special metallics. The business took off. Ever since, we have actually grown dramatically. Our company right now have over 55 individuals in the Manly Bands loved ones. Regarding one-half of those are actually ring craftsmens that do work in our just recently obtained production shop in Utah.Bandholz: When did you obtain a manufacturer?Ruggiero: About a year and also an one-half earlier. Our experts had been their client for years, so we knew them effectively. The majority of their service was actually wholesale, which failed to interest our company-- going to mom-and-pop jewelers. They preserved their retail clients as well as brand name. We acquired a few of their assets and delivered over workers.Bringing on a manufacturing staff has been just one of the most ideal points we've carried out. It's been extraordinary to walk out certainly there and watch them make rings out of Fender guitar strands or even metallic from an M1 Abrams container.Bandholz: Just how performs in-house production influence advertising and marketing?Ruggiero: It is actually been massive. Taking an electronic camera to the opposite side of the office as well as recording the group using turrets to reduce the metallic rods or whiskey barrels right into bands creates unbelievable video recording. We possess our electronic camera team out there all the time. Our experts make use of that video on our social networking sites and in our adds and email lists. We make an effort to advertise that given that many business in the males's band area do not create. They lose ship or purchase coming from foreign and then transport it out. But our experts prefer it to last a life-time as well as be one thing people may take pride in.Our company have actually had a bunch of effectiveness with our armed forces heritage selection, where our team source one-of-a-kind army materials. Our company possess the M1 Garand rifle stock, the timber part, coming from War of the nations I. Watching our staff put that in the turret and cut a piece out for a band is actually fascinating.Our advertising and marketing for those rings discuss the past history, the soldiers, where the tool was used, and also traits like that. My other half as well as I examined filmmaking in university. We utilize our skill-sets to enlighten and also tell a story. For instance, I recently got an e-mail from a client that shared that his grand daddy used to steer M1 tanks. The consumer blessed some of those rings to his grandpa, and they had pretty a psychological substitution. It's nice to assist consumers connect with their past and also make one thing significant.Bandholz: Where can people acquire a ring from you?Ruggiero: ManlyBands.com. Our company have pictures on Instagram, too. I perform Twitter as well as LinkedIn.